Our 2015 Distributor Conference has been full of exciting and productive discussions on our future in the industry. Over 200 distributors have joined us at the Walt Disney World Swan and Dolphin Resort from March 9-12 as we salute our success over the past year. This year’s theme is “Catch a Rising Diamond.” We are grateful to have so much support and shining “diamonds” in our Mitsubishi Electric family.
Yesterday, we were heavily entertained by speaker Guy Kawasaki, chief evangelist of Canva and former advisor to the Motorola business unit of Google and chief evangelist of Apple. He shared his top 11 unique tips on the “art of innovation:”
- Make meaning
- Make mantra
- Jump to the next curve
- Roll the dice
- Don’t worry—be crappy
- Let 100 flowers blossom
- Polarize people
- Churn baby—churn
- Niche thyself
- Perfect your pitch
- Don’t let the bozos grind you down!
While we found all of Guy’s tips to be memorable, useful and applicable, number 2— make mantra— was especially meaningful. Guy described this tip as more than just a mission statement, but a real (and short) representation of a company mission and meaning.
Our new mantra— “make comfort personal”—describes our way of thinking across both our residential and commercial segments. Environmentally friendly, user-friendly, sustainable, cost-effective – whatever feature is important to our customers is important to us. Our HVAC systems are designed to meet the needs of each and every individual. We take pride in providing personalized comfort without compromise.